Real fantasies : Edward Steichen's advertising photography /
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| Author / Creator: | Johnston, Patricia A., 1954- |
|---|---|
| Imprint: | Berkeley : University of California Press, c1997. |
| Description: | xxii, 351 p. : ill. (some col.) ; 27 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/2789981 |
Table of Contents:
- 1. Patronage and Style in Steichen's Early Work
- 2. The Age of Corporate Patronage: Advertising Accelerates the Demand for Photography
- 3. From "Reality" to "Fantasy" in Early Photographic Advertising
- 4. Subtle Manipulations: The Persuasion of Realism
- 5. The Modern Look in Advertising Photography and Product Design
- 6. The Collaborative Image
- 7. Testaments to Class Mobility
- 8. Viewing Fine and Applied Art: The Female Spectator and Advertisements
- 9. Melodrama in Black and White and Color
- 10. Ethnographic Advertising.